This past week I spent 4 days with Optimizely at Opticon 2023 in San Diego, and got to hear a lot of inspiring announcements and ideas. Here are my personal favorites.

If your Optimizely site already sends transaction emails through an email platform API, why not do the same with Optimizely notification emails?

For all those who have websites in Optimizely DXP, consider improving email deliverability with SendGrid. There is a bonus tip at the end…